On August 6th, Häagen-Dazs™, the world’s number one super-premium ice cream brand, unveiled their newest range of Häagen-Dazs™ Stick Bars in custom-built fridges across Singapore, Kuala Lumpur and Bangkok to reward their long-time fans.
Those in Singapore unlocked the new flavours by #hashtagging #HDRaiseTheBar on their social media platforms to collect their complimentary ice-cream from these fridges at Raffles City when the crowdsourced social media chatter reached critical mass!
Carefully balanced between sweet and savoury, it was rich but not overpowering. The salted caramel was smooth and not grainy. Coated with premium Belgian Chocolate, it made the whole experience an indulgent one.
My friend who queued up with me agreed that it appeals to the local palate – other flavours included – and what set it apart from rival brands such as Magnum was its creative concoction of the freshest and best natural ingredients.
There were other new innovations from Häagen-Dazs™ that I did not try and is now available in single and multi-pack formats. They retail at $5.90 and $13.90 respectively at all their stores and major supermarkets. The other new Häagen-Dazs™ Stick Bars flavours are:
- Chocolate Choc Almond – real Belgian cocoa combined with swirls of chocolate fudge, coated in Belgian chocolate and crunchy almonds.
- Green Tea & Almond – matcha green tea flavour ice cream coated in Belgian chocolate and almonds
- Vanilla Caramel Almond – made with premium Madagascar vanilla ice cream
- Strawberries & Cream – real fresh pieces of strawberries infused and coated by velvety Belgian chocolate
Did you know that Häagen-Dazs™ blends their “world quality best” ingredients “gently with minimal air” so that each scoop is dense, creamy and has the lingering taste in your mouth?
Häagen-Dazs Singapore
Available at all Häagen-Dazs outlets islandwide: Bishan Junction 8, Esplanade Mall, Great World City, Hilton Walkway, Holland Village, Ion Orchard, Sentosa Beach Station, Springvale and Tampines Mall.
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